Having empathy and putting yourself in the client’s place, seeing through customer’s perspective, these are issues that allow you to see what the real needs of the consumer are. José Carlos Teixeira Moreira, marketing specialist, explains that humans are moved by value and only the customer can tell how much a service or a product is worth.
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The human being is moved by value, in fact we are here because of the value that it has for us.
No doubt, everybody knows that. But there’s always been a confusion between value and price or value and money. My generation, for example, has suffered a lot. It still suffers with it. Because we were trained to understand that value was about price.
It was a “how much” thing, it was about money. Companies that are more valueble than others, I mean, right now what you understand as valueble, have a fantastic capacity to attract much more than they need to chase.