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The human being is moved by value, in fact we are here because of the value that it has for us.

No doubt, everybody knows that. But there’s always been a confusion between value and price or value and money. My generation, for example, has suffered a lot. It still suffers with it. Because we were trained to understand that value was about price.

It was a “how much” thing, it was about money. Companies that are more valueble than others, I mean, right now what you understand as valueble, have a fantastic capacity to attract much more than they need to chase.