Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, social contagion, and trends. His 2013 book Contagious: Why Things Catch On is a New York Times and Wall Street Journal bestseller.
Berger earned his Ph.D. in marketing from Stanfordâs Graduate School of Business and his B.A. from Stanford University in Human Judgment and Decision Making. His research frequently appears in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, MIT Sloan Management Review, Wired, Bloomberg Businessweek, The Atlantic, and The Economist. Berger writes regularly about psychology, marketing, and viral as a LinkedIn Influencer.
Berger has worked with a variety of companies and organizations including Google,Vanguard, General Motors, Facebook, Unilever, Estée Lauder, Microsoft, Progressive, Purina, LinkedIn, and General Mills.
Contagious: Why Things Catch On, Simon & Schuster, 2013
- Washington, D.C.
- Alma mater
- Stanford University, Stanford Graduate School of Business
- Writer, Professor
- Known for
- Contagious: Why Things Catch On