Robert Louis Salkowitz (born April 28, 1967, Philadelphia, PA) is an author, educator and consultant whose work focuses on the social and business impact of technology innovation. He is the author/co-author of four books and has written extensively for business publications including Fast Company, Forbes, Entrepreneur and others on topics including generational change in the workplace, the impact of tech entrepreneurship in emerging economies, and the future of media and entertainment.
Salkowitzâs first book, Generation Blend: Managing Across the Technology Age Gap, was published in 2008 by John Wiley and Sons. It looked at ways that different generational cohorts â Silent Generation, Baby Boomers, Generation X and Millennials â learn and use information technology in the workplace. According to one reviewer, the book âpresents, for the first time as far as I can tell, comprehensive and objective (though somewhat unsystematic) analyses of why each generation is the way it claims to be (to the extent that it is that way), and how those attitudes translate to work behaviors.â