Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She is a Fellow of the American Marketing Association. She is the Editor-in-Chief of the Journal of Marketing.

Academic background

Education
University of Pittsburgh
 
Thesis
The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988)
 
Doctoral advisor
Gerald Zaltman, C. Whan Park
 

Christine Moorman

Nationality
United States
 
Title
T. Austin Finch Professor, Sr.
 

Academic work

Discipline
Marketing
 
Institutions
Duke University, University of Wisconsin, Madison