Jennifer Aaker

Dr. Jennifer Aaker, General Atlantic Professor of Marketing at Stanford Graduate School of Business, is an American social psychologist and author. Best known for her research on time, money and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award and the Stanford Distinguished Teaching Award.

Aaker was born in Palo Alto, California to Kay Aaker, a teacher and volunteer, and David Aaker, a well-known pioneer in the world of brands. Aaker attended the University of California, Berkeley, where she studied under the prominent social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a Ph. D (major) in marketing and a Ph. D (minor) in psychology in 1995, and wrote a landmark dissertation on brand personality, which led to the publication of three academic papers in Journal of Marketing Research and Journal of Consumer Research and went on to win several awards.

Jennifer Aaker

Born
1967-01-15) January 15, 1967 (age 47), Palo Alto, California, US
 
Residence
Lafayette, California
 
Alma mater
University of California, Berkeley, Stanford Graduate School of Business
 
Occupation
Author, Social psychologist
 
Board member of
California Casualty, Your Story
 
Spouse(s)
Andy Smith