Tom Geismar

Thomas H. Geismar (born July 15, 1931) is an American graphic designer.

Thomas H. Geismar was born on July 15, 1931 in Glen Ridge, New Jersey.

Geismar studied concurrently at the Rhode Island School of Design and Brown University. He received a master's degree in graphic design from Yale University, School of Art and Architecture. After school, he joined the army for two years.

Geismar met Ivan Chermayeff in Yale and in 1957, they founded the firm Brownjohn, Chermayeff & Geismar (now Chermayeff & Geismar & Haviv) along with Robert Brownjohn. Geismar has designed more than a hundred corporate identity programs and established abstract corporate symbols. The unifying element in his work is the repetition of symbols which gives new life to the form. In 1960, he proposed a radical mark for Chase Manhattan Bank which was the repetition of four shapes around a square to form an octagon. It was met with resistance but stood out from competition, leading other corporations to create abstracted corporate logos.

Tom Geismar

Thomas H. Geismar, 1931-07-15) July 15, 1931 (age 88), Glen Ridge, New Jersey
Rhode Island School of Design, Yale School of Art and Architecture
Founding Partner at Chermayeff & Geismar & Haviv
Known for
Graphic designer